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Background of the Case:

In recent years, online betting has become increasingly trendy in Brazil. With over 137 million internet users 💶 and the legalization of online gambling in 2024, the market potential is evident. I got the opportunity to be part 💶 of a dynamic team working on the online betting business targeting the Oscar 2024. The challenge was to attract and 💶 engage users interested in entertainment and sports betting in the Brazilian market.

Description of the Case:

We leveraged the hype of 💶 the Oscars by offering various odds and opportunities to bet on the winners across the different categories. We focused on 💶 creating targeted & eye-catching advertisements (landing pages, social media, email marketing) that highlighted the ease use of our platform, wide-ranging 💶 categories, lucrative odds, user-friendly interfaces, and secure payment methods.

Implementation Steps: