“Our business model provides a central public repository of data points 💶 that simplifies formerly unstructured data in the igaming ecosystem of slots, game studios and online casinos for our customers, who 💶 are slot players, operators and developers, into structured data that can allow businesses to make more informed decisions in product 💶 development and business road-maps on a geographical or market-based basis.

“We are therefore delighted to roll-out the latest version of our 💶 SlotRank tool,” continued Klasson. “SlotRank is our ranking algorithm that enables all our customers to ascertain how a particular slot 💶 game is performing in real-time.

“Data is collected by analysing online casinos lobbies and map various data points of all free 💶 publicly available slot games. We apply the SlotRank metric to each game based on its average lobby position data together 💶 with a casino weight parameter based on market location. The more popular the casino, the more weight to the games 💶 that are displayed in good positions. SlotRank is calculated for each geographical region that we cover, which is 23 different 💶 regions as of this date.”

Klasson stressed that data is “fundamental” to any decision making in the digital casino space, “both 💶 at the operator, affiliate and developer level.”