Opal Fruits, the fruit-flavoured cube-shaped sweets, were first introduced in the UK in 1960 by manufacturer Mars, before being rebranded as Starburst in 1998 to align with the global brand name.
A spokesperson for the company confirmed that the decision was a result of supply chain issues and rising import costs and that the company would be shifting its focus toward locally made products like Snickers and M&Ms. Hoping all was not lost, we rang up USA Foods to see if they had been hit by the same conundrum.
