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Kaizen Gaming owns Betano, a leading online sports betting and gaming operator which is currently active in 9 markets in Europe and Latin America, while also expanding in North America and Africa. Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament. "We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament. ------------------------------------------------------------------
Betano has become the first sports betting firm to secure a partnership with soccer’s UEFA European Championship national teams tournament 🗝 ahead of the 2024 edition in Germany. Under the deal, Betano becomes the competition's first-ever betting partner, while parent company Kaizen 🗝 Gaming will serve as the official global sponsor of the tournament, which is set to take place across 10 host 🗝 cities in Germany from June 14 to July 14. George Daskalakis, Kaizen Gaming’s founder and chief executive, said: “This collaboration is 🗝 a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards 🗝 innovation and excellence.” The deal was brokered by the CAA Eleven agency, which is responsible for the worldwide sale of sponsorship 🗝 and licensing rights for UEFA's men's national team competitions. The deal comes after Betano struck a last-minute deal with global soccer’s 🗝 governing body FIFA ahead of the World Cup in Qatar last year. |
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